Effect of cancer medical research on tobacco industry Case Study

Effect of cancer medical research on tobacco industry - Case Study Example One of the possible solutions to the industry is selling tobacco products to the young people and women. As noted by WHO (2008) early smokers start as early as the age of 10. Therefore as the tobacco industry faces a lot of challenges, they are compelled to majorly target the youths and women in the society. Teenagers are assumed to be the potential future consumers of tobacco because they are greatly impressionable and in most communities, they have the significant amount of money at their disposal (Mackay & Eriksen, 2002). For this reason, they are easily impressed by any company where the consumption and brand of products are good. Despite many of the tobacco industry’s products killing many customers and forcing others to quit, they make sure they have a new target to consume their products. This is why they go for the young people since they will take a longer span before dying or eventually quitting hence increasing chances of continued salesGenerally, women smoke less t han the potential smokers; men. It is dangerous to the unborn but still, tobacco industry considers women as the untapped group which if tapped can increase and improve its consumption than in men. Hence, unchecked and their greatest motive being profit making, tobacco industries in considerably targets the children and women whom they believe can increase the likelihood of continued sales. Recently, the danger imposed to people’s health by tobacco intake has been confirmed and since they knew this long time ago, but have been attempting not to disclose this research (Mackay & Eriksen, 2002). Other nations, for instance, US have always had the political will and resources to deal with the tobacco’s large corporations. However, rich countries that have smaller but tougher markets have made multinational firms dealing with tobacco to intensify their efforts in different regions especially Asia to keep up the growth and selling of cigarettes alongside expanding advertisement to increase a level of demand if not to meet it completely.